UI/UX (User Interface/User Experience) Design refers to the process of designing and improving the user interaction with digital products, such as websites and mobile applications, to ensure a seamless and engaging experience. UI (User Interface) Design focuses on the visual and interactive elements of a product, including layout, colors, fonts, buttons, and overall aesthetics. It aims to create an attractive and intuitive interface that facilitates ease of use and enhances user engagement. UX (User Experience) Design encompasses the overall experience a user has with a product, including usability, functionality, and satisfaction. It involves understanding user needs, behaviors, and pain points to create a user-centered design that provides a smooth, efficient, and enjoyable interaction.