SEO (Search Engine Optimization) is the process of enhancing a website's visibility and ranking in search engine results pages (SERPs) through various techniques and strategies. It involves optimizing both on-page elements, such as content and meta tags, and off-page factors, such as backlinks and social signals, to improve the site's relevance and authority. The ultimate goal of SEO is to drive organic traffic to a website by making it more accessible, user-friendly, and valuable to both search engines and users. This process includes keyword research, site audits, content optimization, link building, and performance tracking to achieve higher search engine rankings and attract more targeted visitors.
